The time for e-mails and newsletters is not over yet! To this day, it became one of the most effective marketing tools, you can reach your target audience immediately, as today almost everyone has the app on their phone, which immediately notifies of incoming messages. With well-constructed newsletters, you can build your brand for a long term, and maintain a continuous, direct, and personal connection with your audience.

1. Introduce yourself!

Every contact starts with an introduction, why would it be different for an e-mail? Customers who receive the first letter from you - even if they are direct subscribers - will be happy to read a few lines about you and your company. Don’t miss this opportunity to tell them what you think is most important about yourself, this way you can make your subsequent communication much more personal, as your readers will already know who is sitting on the other side of the computer.

2. Build trust!

Be honest with your readers: tell specifically what they’re going to get from you: news, curiosities, and yes, promotions too - it’s an important financial source for you, you don’t have to hide it. Clarify when they can expect so they won’t feel intrusive about your promotions, and they’ll even be grateful for it.

3. Talk to the person, not just the company!

Of course, current events and news in the sector are interesting, you may want to include them in a newsletter, but you should not forget that your letters are read by people who are also interested in things in the world. Whether it’s a series, a travel blog, or an article that fits your profile (if possible, your own writing), it’s important to be able to connect with you in addition to professional content. If you have a local list, you can even come with local program recommendations!

4. Provide valuable content!

Your customers will sign up for useful content, which of course means your offers, but you don’t have to search for them in the first place, every day. Remember, one of the main goals of e-mail marketing is to get as many conversions as possible, but you have to achieve that number one goal when it’s important to be a targeted user to follow! An e-mail should not only be direct sales, but also valuable and / or interesting content!

5. Stay up-to-date!

Christmas discount, Women's Day promotion, summer program recommendation - whether it's just a coupon code or an interesting compilation, the topicality will only increase your credibility in the eyes of your readers and, at the same time, your potential target group.

6. Advertise yourself in many ways!

There’s not just one way to let your followers know what you’re up to and what they can count on. In order for your promotions to find target audience in good time, you need to make sure you understand what you are offering them. One good way to do this is through your own blog, where followers can read your thoughts on a particular topic right away.

7. Separate the groups!

There may be universal content that is for everyone (and it’s good to have!), but after a short time, your readers will inadvertently break into camps: more active - more passive, customers - (not yet) customers. They have different needs and this can be served by different content. Always keep the most important questions in mind: to whom, what and for what purpose you are sending.

8. Take care of everyone!

If they have already bought then, if not already, always be a reason for care! Also keep their intentions and needs in mind and keep in touch with them accordingly. If you are just getting to know each other, they need information the most. If they are about to make a decision, confirm. And if you already have your customers, custom offers and even after-sales support will be needed.

9. Measure!

The pre-testing phase. If you ignore the numbers, it’s like groping in the dark. To know what needs to change (or just what doesn’t), it’s essential to plan your next round based on metrics. These feedbacks, if you read them well, will serve as a treasure trove, as this is where you will find out what is best and what has come in least for your readers. Posting date, subject line, location of CTAs, design - many hidden opportunities for development!

10. Test it!

Usually, no one knows the best way to reach your target audience first, and there’s nothing wrong with that. Once you’ve analyzed the metrics, testing will provide answers to additional questions, depending on what your options are and how much time and energy you have to spend. It is worth measuring the interest of the audience regularly, again and again by changing the following: sender, subject, design, length, content, sales points, CTAs.

In the case of a newsletter, the goal is never the sales themselves, but rather to have one such article as part of your big marketing strategy. You also need to keep in mind that each letter should have an elaborate content structure, and you should take the opportunity to share longer, valuable content with your followers with this marketing tool. Whether it’s direct sales or a collection of informative articles, don’t ignore the golden rule: Provide content that makes the reader feel richer!

If you want to know more about what opportunities you have on the market, feel free to contact us!

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