Profit is an important factor for a company.
In fact, it is unnecessary to run a company without it. Who wants to work completely free, without sparing blood and sweat? You don’t have to be motivated for money because the business leader wants real benefits for himself. It is simply sensible behavior, if we are already taking responsibility and working, we will get plenty of money for it. We show you how you can make more profit for yourself with your company with less work!
It is important to know exactly what the word profit means.
Profit:
Net income achieved; the portion of revenue that remains after deducting expenses. The benefit or surplus that results from the difference between expenditures and revenues; profit.
Origin:
[profit - French: profit - Latin: profectus (success, progress) -pro- (prefix; benefit, forward) + facio (cause, do)]
(source: wikiszotar.hu)
It is important to know this precisely because if we do not determine the exact meaning of the word, it is almost unlikely that we will ever make an actual, significant profit. If we know exactly what we want, we are one step closer to the goal. A VERY IMPORTANT factor is to increase profits so that sales remain the same. We are not going to write about increasing sales now, but about increasing profits!
SELL THE PRODUCT / SERVICE YOU ARE LOOKING FOR!
3 basic steps:
- Find out which products you have higher margins on.
- Keep a close eye on which product your customers are most looking for.
- Filter out products that get a lot of attention, but you hardly benefit from it.
These 3 steps will help you filter out all the products / services you are not looking for, and find all the products / services you are using and are looking for. By logic, you can understand why this is good, but we will deduce it: if you don't have attention on every product you don't look for, you can put 2-3x as much attention on what you're looking for. If we pay attention to all these in advertisements, sales and communication, then the company's profit can be doubled, and we don't even have to work any more. This is when the problem usually arises: "But then I lose half of my customers!", "These products can't be neglected!", "I don't dare let them go because they bring big customers." We understand these concerns, but there is some important data. You don’t have to throw away these products, you just have to take attention from it. You don’t have to deal with it, you have to deal with what you’re making money on. What we recommend is that it is absolutely unnecessary to deal with products that you are not looking for or can deal with, but then give it away enough to make it worthwhile. In 1 month - if you might not deal with that product anymore - people won’t be looking for you anyway.
Let's say a good example of what happened to one of our clients:
it is a chain of shops where detergents are also sold. On the more famous detergents, they had a maximum profit of 2-3%, but due to the fact that they dealt with it a lot (advertising, sales, shipping, etc.) it all became a minus. But the owner’s mind was that these had to be advertised because that’s why buyers come in. (Although this was not true). We put these in front of us and push them forward. The business was not profitable. We taught this first step in pricing, and his decision was to put these detergents at the bottom and the ones they were looking for better at eye level. Furthermore, we found that fresh produce has the greatest benefits, so they started advertising it, pushing it forward, disseminating that they have the best fresh produce. So all the attention went down to the little useful products, and with much less work, they could earn more. Somehow a lot more fresh produce was sold out. I wonder why? Because that's the focus.
It's that simple. There is no evil in it, just work logically and simply for what you can make the most of.
This is the first step to making much more profit with your business with less sweaty work. This achieves much less stress and more stability.
