Content marketing is any marketing that produces content, publishes it, and distributes it through various channels with the goal of gaining customers.

We consider your own website or other pages where you publish - you publish a PR article, social media ... etc.Information can be presented in a variety of forms, including news, videos, reports, e-books, infographics, case studies, user guides, articles, photos, applications, and more. There are many definitions of what content marketing is all about.The meaning of the term depends largely on the purpose and context.According to one of the most commonly used definitions, content marketing is a collective term for marketing methods in which content is created and shared in order for a company to gain and retain the attention of a well-defined and well-known potential customer group and thereby achieve profitable customer interactions.In simple words, aim is to get and keep the potential buyer. The idea of content marketing is that by providing high quality, relevant and valuable information to the target market, we achieve business results.This strategy retains and increases readability while improving brand loyalty. Successful content marketing specialists are constantly providing high quality content that solves people’s problems.Content marketing is part of an online marketing strategy, the most basic part (which needs the biggest work) is copywriting. Producing unique content which is readable is not an easy task.In most cases, it also causes difficulties for those who would have to produce content about their own profession or product.That is why marketing copywriting is also a separate profession that requires knowledgeable people. The goal is to create valuable and relevant content that not only attracts but also retains the attention of a limited audience and then converts that attention into profitable customer interactions.If your potential customers find your content valuable, they will not only read an article, but will follow your site.This is how you can get attention with your content by not directly promoting a product or service. Like everything that connected to your company, you be needed for this task, too! It is not necessary to look for a content marketing copywriter working in your activity, but it is essential to inform a basis for what you want to inform your followers about, what are the most important things you want to tell, what characterizes your product / service.All of this is translated into easy language by the copywriter, poured into a readable and interesting form, ensuring that it grabs the reader’s attention.
Do not forget! An online copywriter is not the same with an offline copywriter! When writing text online, you should also consider the rules of search engine optimization.It follows that a good content marketer is also a search engine optimizer.(SEO) We do not recommend using a SEO specialist and a copywriter because SEO starts with determining the structure on which the SEO setup is based, and finally linkmarketing.Ideally, the whole process goes through in one person’s brain and thinking! So a SEO professional is not necessarily a copywriter, a copywriter is not necessarily a SEO professional. At Brander, we’ve found a solution to this dilemma, with search engine optimization team members producing excellent text that Google and users are happy to welcome!