Use it wisely - but how?
It is not a question that video is one of the most effective tools to communicate with our prospective customers and business partners.
Talk about an image-, product- or company presentation video, it is not enough to make it, it must be delivered to the target audience.
We can upload our video to our website, on social media platforms or embed our signature, send it in a newsletter directly ..but what else is important? When we hear the wordYoutube, many people think that the list of results depends solely on luck, but this is not true - as with Google search.
Did you know you can also optimize your YouTube videos?
In addition to quality content production (which we help you with), proper search engine optimization is essential for success. The goal is to put your online content high on the YouTube search engine results list, preferably on the first page.
Tasks:
- proper optimization of your channel
- searching for and applying tags and relevant keywords
- creating unique valuable content
- encouraging users (in this case spectators)
- as always, performance measurement and data analysis
It’s very important that if you’re not ready yet, don’t upload your video, as the first 48 hours are critical.Once you’ve uploaded your video, you already need to complete the steps above, don’t wait with them. So you need to get ready to start your YouTube business. If YouTube can’t decide (right from the start) what your video is about, who your video is for, and it’s not clear to viewers, not only will the interaction be missed, but unfortunately you will be downgraded by the video sharing system. It is very difficult to come back - up.
Of course, if you decide after 1-2 weeks to modify your channel’s cover photo or description, you can do so, but continue to focus on meeting all your expectations right from the moment you upload.
1. Uniquecontent:
It is essential that the content you produce is not towed, boring.Think of this as a good movie.When the story sits down, you switch.Time is precious for everyone and we not have to much of it.Consider the video, if it doesn’t capture the viewer’s attention, the content isn’t dynamic and valuable enough, come the “x”.The more you empathize with yourself, the more you feel that what you are communicating and believing in you is important, the more likely it is that you will build trust in your viewer and will follow you.
2. Set up your channel and optimize it:
Choose a colloquial name that is easy to remember and understand.It is recommended to include your brand in your name supplemented by the processed theme.For example, if this writing appeared in the form of a video, it would be titled “Brander YouTube SEO Tips”
When it comes to search engine optimization, keyword research should always come to mind.If you already learnt this at Google, you should learn this at the world’s second largest search engine.The point is to find the keywords that will be most appealing to you.Simple methods can work - start typing in the search engine and the most frequently appearing results will pop up, or look for ideas from popular channels, what are the highlights.
We also recommend:
https://trends.google.com/trends; https://keywordtool.io; https://www.tubebuddy.com
4. Add description to your channel:
State what it is about and to whom it is addressed.Pack it full of relevant keywords, but avoid direct keyword accumulation because it will do more harm than good.
4. Pay attention to the appearance:
We recommend YouTube Studio, as it is the interface that allows you to customize your channel and define your visual appearance.It should be added to the looks because a channel with a collected, tasteful header and profile picture will perform better.
4 + 1 CTA
CTA is our personal favorite!Since the main function of videos is to get the viewer to interact (which can be anything: purchase, follow, click-through), you need to take advantage of YouTube’s toolbar, which specializes specifically for this purpose.Place clickable links.Coloring the video is to encourage viewers already during the video - “e.g.click the button in the bottom right corner to subscribe to not miss the later contents. ”Last but not least, these links also increase the search engine optimization of our video thanks to the clicks.
If you have adhered to all of these, you can say that your channel is well optimized. From now on, your only task is to produce and upload good, continuous content on a regular basis, without forgetting the tasks above.
