The Corporate Identityis a complex system of external features (shapes, colors, images, sounds, etc.) used to identify a company or community.

A unified and conscious appearance that carries unmistakable and distinctive features within a given organization and in its outward communication.It helps with identification and a unified organizational look that makes a first impression on customers. Whether it’s the look of a company in a small or medium business segment or a giant company, the Corporate Identity needs to be professional, unique and easily recognizable. A unique Corporate Identity, a unified look helps each organization to accurately identify its environment and shape their opinions according to their own goals. A unified, thoughtful Corporate Identitycomplements the personal look and represents the organization in itself.A good image can sell and a bad one can make a loss.

Important, the Corporate Identityshould not be confused with the image!

Imagine the Corporate Identity as a puzzle that has pieces (image elements) that, when put together, release itself into a single image. The sight will be satisfying if the pieces fit exactly.So if there is no uniform concept because your logo is purple but your business cards are blue while your website is dominated by green, the system will fall apart.If the picture is not coherent, not only will they not be remembered but you will not be able to build trust. These were the appearances, so by definition, come to the interior This will be the image!

An image is an inner image that develops in the mind of your business partner or customer about your company, your brand, about you a perception.

Of course, it can be influenced by the image, but also everything else they hear about the company, the brand, read, experience of the people working with you and say about your company.

What’s good news is that both your company image and your image can be transformed with the help of a knowledgeable graphic designer, a professional and yours!

Communicate in a way that benefits your business.