Branded entertainment
Include your product in the Brander series!
While classic commercial is usually a 30-second spot and increasingly struggling, the genre of product placement is getting more popular! The consumer changes, there is too much advertising noise, advertisers force themselves on the audience which does not bring the desired results.
Why does product placement work well? Recommend, climb into the subconscious, convince you not to even notice and find yourself buying Nike shoes because he looked so good on Marty McFly.
Adding value, Raising awareness, Reminding, Improving image.
• The state of the consumer, recipient: High degree of attention, openness
• Long service life (up to several years) at no extra cost
• The brand could even be a protagonist, with plenty of appearances like Fedex and Wilson in Cast Away
• The brand can make a believable appearance in the movies
The key to success is to integrate into the story
The product placed in the film successfully takes up the fight against advertising avoidance
An important question is whether the product just appears in the picture or is even talked about, possibly used, and returns one or more times. What matters is the weight of the appearance, the place of the product on the screen, but also how well it integrates into the story and relates to the main characters. If the product appearance is forced into the show, the viewers will appreciate it as advertising, and we will immediately lose all the benefits such as the unique appearance, the ad-free environment, the content connection to the given show, and the emotional attachment to the viewers.
Embeddedness is the biggest advantage
What is the plus of product placement compared to other advertising tools? The medium that the consumer chooses by herself. The insertion that makes it so easily slip into the consumer’s thought, the feelings we want to convey, like nowhere else - but only if we do it right.
Let's practice a little
One, if not the biggest challenge for the advertising industry today is to find a solution to the ongoing circumvention of advertising due to high levels of advertising noise. For the increasingly target Generations Y and Z, traditional advertising strategies are no longer relevant, they cannot be drawn from old experiences, and they are even annoyed by old strategies wherever they can be avoided. Here, the focus is not on the product, but on the story, which is why the consumer does not feel that he is accepting advertising - because she is accepting and that is the point!
The effectiveness of advertisements (interrupting the consumption of content) is deteriorating, and the number of people who reject or block such advertisements is increasing. The solution is to blur the line between editorial content and advertising. Like everything else, this can be done right or wrong. If the story is interesting, storytelling is adept, fits well with the edited content, audience will love it. And only then will they love it. If a disguised ad is the content we are making and yelling that content is only made around it for the sake of appearances, the brand will appear too directly, then the endeavor will not be successful.
An excellent branded content campaign can be done for companies that know their audience and themselves. They know what they are giving, what they are capable of and to whom and why it is good! They are aware of their own goals and values, they know the consumer camp of the brand, that is to say they can define exactly the buyer persona, what wants to say, to whom and how they want to say it. Good branded content campaigns are the future of the advertising industry. This, in turn, requires sponsors who understand the profession and can choose the right strategy for companies to communicate!
Conquer the people of the internet
BE ONE OF THE WINNERS OF THE BRANDER SERIES VIRUS MARKETING
We show you what options you have by clicking on the link: https://www.brander.hu/sorozat
